THE INTUITIVE SHOPPER
Online shopping late Thursday night I hunted for a forest green cropped chenille sweater, something I’ve been thinking about buying for months – too specific? A navy cropped sweater? Not the right size. Long, expensive chenille green sweaters? No. Would I be able to find something this exact? Should I compromise?
The following Saturday, after going to a dollar store to buy needed items for our non-profit org. – the word Macy’s crept into my mind. Macy’s in the nearby mall on a Saturday? Macy’s? I couldn’t recall any past year I shopped in Macy’s. The mall? I hadn’t been there in months except for some last-minute office supplies. But…I decide to let myself be guided. Just for fun.
I felt if I was ‘guided’ to a spot in a totally crowded mall parking lot on a mid-Saturday afternoon I would continue my quest. As I drove into the huge lot I turned down the first lane near Macy’s thinking this is impossible, and stopped. A car was literally pulling out of a choice spot in front of me – Guided!
So, I entered the mall through the closest door, Lord and Taylor. Stay with me. I’m just getting started…And, according to all the sale signs throughout the store I soon discovered that Lord and Taylor was going out of business. I figured I’d search for a chenille forest green cropped sweater on sale. Nothing even close to that as far as I could see. As I was leaving the store to enter the mall, I stopped in the shoe dept. Did I mention the only other item I was looking for online Thursday night was a pair of black leather winter sneakers? Also too specific? A pair of black sneakers, not leather, caught my eye. I tried them on – but they weren’t quite right. So, I headed toward the shoe Mecca – DSW in the mall. Surely, I’d find leather sneakers there. Guided?
Before I entered DSW, I stopped. Without prompting I entered a discount shoe store that I didn’t even know existed nearby. Guided? In the very first aisle I quickly found a pair of black leather sneakers I liked. They fit AND they were on sale. Bought them. Definitely Guided. StilI, I decided to check out every DSW sneaker aisle just to compare. Doubtful? So many sneakers. So much wasted time. Nothing.
I headed onward toward Macy’s – the major test, right? Already on the third floor I figured I could take the escalator to the first floor and leave anyway. As soon as I entered Macy’s to my right was a small two shelf display with – you guessed it- chenille cropped sweaters in colors I never saw before. But the price tags for each were over $50. Was I willing to spend that much? But wait. The sign above the shelves read: Sale Only Today $20. Really? I scanned the shelves. No forest green…hold on. Yes. Right in the corner of the bottom shelf was a folded pile of forest green cropped chenille sweaters. And… there was my size! Guided! I took a few of the other sweaters into the fitting room with it to try them all on. They fit! Perfect!
The line at the cash registers was so long. But I found the sweater! Was it really on sale? I’d have to wait to find out. Suddenly two new cashiers arrived making the line move quickly. Plus, the price was right. So, I bought a second chenille sweater of a different color – both for less than the regular price of one sweater. So Guided. Happily I left the mall, got into my car- leaving a primo parking place for some ‘guided’ customer, and drove home.